Website copy that sounds like you, gets you taken seriously, and paid accordingly.

Because your clients want to know the real you—not that awkward hyper-professional persona you’ve created for your website.

People immediately fall in love with your vibe when you hop on a zoom call with them— but more than once, they’ve been surprised because you seem so different on your website.

When you meet them for the first time, your clients often tell you they would not have expected who you are from reading your website. Once they meet you, they love your personality and vibe- but it’s not present on your site. People immediately fall in love with your vibe when you hop on a zoom call with them— but you wish they felt that when they hopped on your site, first.

TIME FOR A FIT CHECK

Your website feels a little too buttoned-up for your taste right now. You cringe a little every time you read it, because it’s just… so not you.

You immediately default to sounding like ChatGPT or a robot because you have no idea how to show off who you truly are on your site.

You WANT to show off your personality, the one that your clients LOVE + come back for. But you’re worried that people won’t take you seriously— because you’ve worked HARD to get where you are.

People think of your industry as “dry” or “boring”- but you’re so not.

Whether you work with numbers, science, or people, you know your approach is different (and way more fun) than anyone else who does the same work as you.

WEBSITE COPYWRITING SERVICES

You know your website sells for you— and in that case, your copy should totally humble brag for you. You deserve to make your mark with bold website copy.

Ready to ditch your DIY copy?

Starting at $6000 CAD for 6 pages

Average project timeline: 4 weeks

What’s Included:

  • Up to 6 pages of website copy created for your brand and written with SEO best practices in mind

  • Brand messaging guide so you can clearly communicate your worth to your target audience

  • Customer/market research to get to know your target audience

  • Communication with your website designer so your new copy fits perfectly into your website

  • Up to two rounds of edits so your copy feels perfect for you (we don’t settle for less around here)

Mini Website Copy + Messaging

    • Three pages of website copy: Home, About, and Services

    • 60 minute strategy call to create your brand messaging

    • Mini brand messaging guide

    • Easy-to-use wireframe template that makes it easy to copy and paste your final copy into your site

    • One round of edits to polish your copy to perfection

    • Additional pages of web copy

  • Investment: starting at $3750 CAD for 3 pages + mini brand messaging guide

    Timeline: 2 weeks

Website Audit

    • Audit of up to 4 website pages. Looking at general messaging, page structure, headers, calls-to-action, and more

    • Loom video walkthrough of your audit

    • Audit checklist with all points to update

    • Email support for 1 week post-audit to answer any questions

    • Additional pages to review ($100 CAD/page)

  • Investment: starting at $600 CAD

    Timeline: 1 week

The Process

  • 1

    Inquire

    Make the first move by filling out my contact form. We’ll chat face-to-face over Zoom to see if we’re a perfect match.

    Sign your proposal on the dotted line, and we’re in business.

  • 2

    Strategize

    Fill out a quick questionnaire (with fun Q’s, like “what your brand would be like if it was a living person?”).

    After, we’ll kick off with a 1:1 call to understand more of your brand from the inside out.

  • 3

    Research and Writing

    At this point, I do what I do best— find everything that’s ever been posted about your brand online (yes, that includes your old Instagram posts!). I’ll combine it with extensive research and strategy to write copy that sounds exactly like your brand.

  • 4

    Copy Delivery

    Wait patiently (ish) for your delivery to arrive and do what you do best: running your business.

    Once it arrives in your inbox, pour yourself your favourite drink and get ready to gush over every word.

  • 5

    Live Editing Call

    You can’t wait to share your new copy, so let’s make it easy. We’ll handle your edits live on Zoom, no back-and-forth email threads required.

    From here, it’s as simple as copy, paste, and post (and obviously, perfecting a post to brag about your new site on social).

Let's Do This!

Frequently Asked Questions

  • Most of my clients have been in business at least one year, have proof of concept (with raving reviews), and are sick of writing and rewriting (and rewriting) their website copy.

    You too? Let’s chat!

  • There’s not enough space to include all of the industries I’ve worked with, but over the last three years, I’ve worked a ton of product and service-based businesses in every niche. including

    I love learning about new industries (seriously, give me a latte and hours to sift through Google any day), so if you’re into copy with a heavy dose of personality, we’re probably a good match.

    (And if not, I have connections I’m happy to refer you to!)

  • Yes! Your web designer doesn’t know it, but we’re about to be best friends.

    Don’t have a designer secured, but need one? I keep a list of trusted recs for web designers that will fit your vibe perfectly.

  • Pro tip: if you’re hiring a designer for your project, you should reach out to your copywriter around the same time!

    I typically book projects at least 4 weeks out (this means it will be about 4 weeks before I start working on your project!). Ideally, try to reach out 10-12 weeks before your planned launch date.

  • I might take on your project if it piques my interest!

    Feeling like I’m the copywriter for you? Fill out my contact form to inquire!

  • A million times yes (because let’s be real, it’s just smart business).

    FYI, my default payment schedule is a 50% deposit to book your spot and 50% before your finished project is handed back to you.

    If a payment plan feels like a better fit for you, you’ll pay a 25% deposit and split up the rest however you’d like so your payments will be done right as our time together wraps up!

  • Love this for us! Please send me an email at hello@bymaddyaucoin.com.

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