let's be real:
People hire based on expertise, experience, and expression.
So when you’re more memorable, you’re the one who gets hired.
step into that “hi, I’m an established professional” feeling you’re looking for– because your messaging is ready to meet you there.
And you can confidently
when people Google you after a networking event that your online presence can do the talking for you.
You feel good knowing
to explain who you are, what you do, and who you do it for (no generic elevator pitch or fumbling necessary).
You finally have the language
That’s why you need messaging and website copy that shares your expertise and shows why your way is the way for your best-fit client
(because it is, and you can own it!)
Okay, so how is this gonna work?
THE PROCESS
We look at what you’re already doing, see what’s missing, and clear up what we need to do from here.
We’ll start by figuring out what you’re bringing to the table and where you want to go. We’ll look at your big brand dreams– what you want to be known for, how you want to be perceived, and what kind of people you want to work with. I’ll do a full audit of how you and your brand are showing up online and IRL to find the gaps between where you are now and where you want to be.
Then, we’ll wrap by collecting in-depth testimonials from your past dream clients. Prepare to pour over screenshots and feel really frickin’ good that you’re creating something people love.
PHASE 1: DISCOVERY
Assess where you are and where you want to go
Next, we’ll figure out exactly what to say with brand messaging that differentiates you. You’ll know exactly what to say to drive home sales (and keep it consistent across platforms, because that’s a must).
You'll walk away with a brand messaging guide that details everything you need to market your brand in these four main categories:
Your key audience
Who you're selling to (and any extra audiences), their pain points, desires, and what they need to hear from you
Your positioning
The space you take up in your industry, what makes your brand different, and how to express it
Your key messaging
What you need to say for your audience to connect and convert, the core ideas you need to communicate, and how to say them
Your authority/trust
How you want to be perceived by your audience, how to build trust with your audience, and how to stand out as authority with your positioning
PHASE 2: BRAND STRATEGY AND MESSAGING
figurING out what to say
You need website copy that speaks to your best-fit clients and doesn’t put your audience to sleep (like doing their taxes would). I’ll write and organize it in the perfect way so it meets them exactly where they’re at, so they’ll feel like it was meant for them.
[add-on, starting at $3500]
ADD-ON WEBSITE COPYWRITING
PHASE 3: POST-PROJECT SUPPORT
What people don’t tell you about new messaging and copy: it can feel scary to step into a more expansive version of your business.
After you get your new brand messaging guide, you'll get four weeks of support as you implement. Send me your content drafts or email newsletters you want to send and I'll give you my feedback to make sure it's on-brand before you share.
And of course, I’ll encourage you if you’re second-guessing if you can “actually say that” or questioning raising your prices.
THE advice and ENCOURAGEMENT YOU NEED TO STOP SECOND-GUESSING and start saying
WHAT'S INCLUDED:
$3500 CAD/USD (or $1166/month x 3)
- Audit of your current messaging and marketing to find the opportunity gaps to close
- Market research, including competitor, target audience, and supporting you to collect client feedback
- Custom brand messaging guide with everything you need to say to market your business
- Add on custom website copywriting
- Four weeks of post-project implementation support to make sure your marketing fits your new messaging
"She's so dang good at what she does!! Just friggin' work with her."
The results have been phenomenal—I’ve already received amazing feedback from target brands about how my copy resonates with them.”
“If you’re looking for someone who will go above and beyond to understand and articulate your brand, Maddy is absolutely the one to work with!
Bingeworthy Studio
Jess Haney
Public Relations Agency Founder
Megan Normandeau
Here’s what other cool professionals say about working with me:
Because saying “just trust me, I’m different!” isn’t enough
I knew that I would never get a website written on my own. I didn't know what to say and what to leave out, or how it should be organized. Now we have an entire website of copy for people to read, it makes sense, it's clear and exciting, and it sounds so much like us. I loved how streamlined the process was and how Maddy was able to get down to the core of what we needed to say after I rambled on and on (and on...)"
(Seriously, here’s what you might be wondering before you reach out):
ASK ME ANYTHING, I'M AN OPEN BOOK
