Because it’s going to feel so freaking good not having to over-explain the work you do every time you meet someone new
so, what can we work on together?
BRAND MESSAGING + POSITIONING
WEBSITE COPY
Know exactly how to communicate how and why you’re the best choice (without having to rely on “just trust me, I’m different from everyone else” messaging)
Step confidently into that “hi, I’m an established professional” feeling you’re looking for– because your website will do the hard work for you.
After 4+ years of helping other professionals stand out in their industry, here’s what I know:
When you try fitting yourself into the box your industry puts you into, you end up shrinking. Not showing up as yourself. Not working with people you want to. Not doing the things you want to.
You don’t need to blend in with everyone else. You need to stand out to your best-fit clients- the people you actually want to work with (do you really want to work with people who think you’re silly for having colourful nails?).
i'm maddy aucoin
Proud personality hire and brand strategist for cool and smart professionals
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Working with Maddy was easy, fun, exactly what I needed.
“I have gotten comments from people that they feel like they know me... and that is exactly what I wanted!"
My previous copy was not me (at all!) and didn't speak to my expertise or my work. Now, I feel so much more confident in my brand and business. In the moments when I had a difficult time articulating my thoughts or felt unclear, Maddy made it so easy for me to have 'aha' moments.
“I love being able to share my website now because the copy is ME!"
Workplace Wellbeing Expert & Founder
JEN FISHER
Registered Dietitian and Owner, Nutrition Unbound
HILARY ERVIN
My copy has helped me show up confidently online and even in person, knowing that my messaging truly reflects my values, the experience I offer, and me as a designer and service provider.
"Maddy not only captured my voice perfectly but also gave me the clarity I needed to connect with my ideal clients effortlessly and magically."
Maddy is talented, intelligent, fun, communicative, and so encouraging. Reading the copy gave me assurance that I do have an incredible service– I just didn't know how to communicate it well.
"I love being able to share my website now because the copy is ME!"
Brand and Website Designer
KYLIE BUSS
Brand Photographer
ARIANA DEL MUNDO
You’ve been taught that having a personality isn’t professional– so of course your messaging and marketing feels hard! Sign up to get helpful messaging tips to step into your personality and authority, delivered to your inbox weekly.
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